Search engine optimization can raise your website’s profile, delivering more traffic, more customers, and bigger revenues. Here’s how to make the most of this essential marketing tool. Trying to improve your website’s search engine ranking can seem a bit like the quest for romance. Like people looking for love, websites looking for a high search ...
Do people come to your site and then immediately leave? Then you’ve got a bounce rate problem. Here’s how to go about tackling it. Bounce rate, simply put, is the measure of how many visitors come to a page on your site and leave without viewing any other pages. Really, it’s the most basic expression ...
Stop hiding the fine print, and close more deals by simplifying self-service on your website. Is your website causing you to lose customers? Great design, on-target messaging, compelling calls-to-action, and valuable content are just the baseline for engaging your market online. But can your customers make a buying decision solely using content from your site? ...
Pretty much everyone uses Google to find local businesses. Here’s how to make sure your company stands out. Here’s a fact worth considering: 97 percent of consumers search for local businesses online. Another: 73 percent of all online activity is related to local content, according to data released by Google. This has huge implications for ...
